LexCase Avocats
Designing a law firm website with several offices.
Read the case studyCase study · SEO
Legal SEO for an existing WordPress website.
Hélène Tourniaire’s website was already online. We audited it and reworked its SEO: refocused key pages, a cleaner sitemap and more direct routes to contact details.
The starting point
The project context.
Hélène Tourniaire’s website already existed and contained extensive legal content. The aim was to make it clearer for search engines and visitors seeking a lawyer in Lyon for specific matters: debt recovery, commercial disputes, divorce or family law.
Client website
More direct pages for relevant enquiries.
The website highlights more specific service areas: debt recovery, commercial disputes, divorce, family law and contact. Each entry corresponds to a matter handled by the firm.
The challenges
What needed to be addressed.
- 01
Distinguishing visibility from relevant enquiries
A website can be visible on Google without attracting the right contacts. The challenge was to connect its content more closely with local searches matching the enquiries the firm wants to receive.
- 02
Refocusing important pages
The commercial law, family law, divorce and debt recovery pages needed a clearer message: a distinct subject, a clear location and an easily understood next step.
- 03
Improving without a complete redesign
The work needed to stay practical: improve the existing WordPress site, correct confusing elements and strengthen priority pages without starting from scratch.
What we did
The work, step by step.
Audited the existing website’s SEO, visible pages, titles, H1 headings, descriptions, sitemap and contact journeys.
Analysed queries and pages already showing useful signals to decide which pages to improve first.
Refocused priority pages on clearer local search intent: debt recovery, commercial disputes, divorce and family law in Lyon.
Optimised titles, H1 headings and meta descriptions to make the pages easier to understand in search results and on the website.
Cleaned the public sitemap and reduced unnecessary entries that could dilute search engines’ understanding of the site.
Clarified internal links and contact points to bring visitors closer to pages addressing their situation.
WordPress SEO
Better targeting, without a visual redesign.
On an existing website, SEO improvement often comes through practical corrections: more precise titles, consistent H1 headings, useful descriptions, a clean sitemap and better-directed internal links.
Existing WordPress site
The website was not rebuilt: the work improved an existing WordPress foundation, with its content, navigation and constraints.
On-page SEO
The work focused on pages capable of attracting local enquiries: titles, H1 headings, meta descriptions, internal links, sitemap and consistency of the subjects covered.
Monitoring signals
Decisions were based on what the site already showed visitors and search engines: visible pages, relevant queries, contact journeys and content to clarify or strengthen.
For visitors
What you find when you arrive.
- 01
Clearer debt recovery content
The debt recovery page directly addresses debts, unpaid invoices, formal demands and payment orders in Lyon: searches closer to a specific enquiry.
- 02
Clearer separation of family and commercial law
The family law, divorce and commercial dispute pages have more precise titles, avoiding several different intentions being bundled into one general phrase.
- 03
A cleaner structure
Unnecessary media pages were removed from the public sitemap, keeping the firm’s useful content.
Who visits, and why
Individuals facing separation or divorce
Quickly understand whether the firm handles their situation: amicable or contested divorce, children, maintenance payments, compensatory payments and family law.
Businesses and executives
Access specific commercial matters: unpaid invoices, debt recovery, disputes, conflicts within a company or directors’ personal guarantees.
Visitors ready to make contact
Find the appropriate page and contact details more easily, without going through legal content too general for their immediate needs.
What the project delivers
A clearer signal for Google and potential clients.
The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.
- 01
Clearer positioning
The website more directly presents the subjects the firm wants to make visible: debt recovery, commercial law, divorce and family support in Lyon.
- 02
Clearer SEO structure
Key pages have better alignment between their title, H1 heading, description and content, helping Google understand each page’s purpose.
- 03
A more useful journey
The debt recovery, divorce and commercial law pages provide links to the firm’s contact details.
Explore further
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