Institut national de psychanalyse
A psychoanalysis institute presented in six languages.
Read the case studyCase study · Website creation
Designing a health website, clear and reassuring.
We created the CTCCE’s WordPress website in Lyon with the centre’s team: consultations, professionals, specialties, therapeutic approaches and training, organised into two separate journeys.
The starting point
The project context.
The work with the CTCCE needed to make a content-rich website easier to use. One site had to present a consultation centre, team, specialties, therapeutic approaches and training, without confusing the journey for people seeking an appointment.
The challenges
What needed to be addressed.
- 01
Guiding different audiences
Create clear landmarks for children, adolescents, adults, professionals seeking training and visitors simply looking for initial contact.
- 02
Making expertise understandable
Present the centre’s specialties and approaches, including TCCE, ACT, mindfulness and positive psychology, in accessible language.
- 03
Separating care and training
Allow the website to present both the centre’s consultations and its children’s TCCE training without creating confusion.
What we did
The work, step by step.
Created the CTCCE’s WordPress website with a custom structure for consultations, team, specialties, approaches and training.
Set up editable content so the centre could update its pages while preserving the website’s consistency.
Organised journeys for children, adolescents and adults.
Highlighted the training programme, course topics and registration enquiries.
Developed specific features to clearly separate consultation and training journeys.
Under the hood
The technical choices.
Custom WordPress template
The website is structured around consultations, audiences, therapeutic approaches, team and training, without relying on a generic theme.
ACF and dedicated modules
The website provides an editable architecture using ACF, team profiles, training content, forms and modules specific to the training journey.
Custom development
Custom code separates consultation and training journeys while keeping a content-rich website clearer and easier to maintain.
For visitors
What you find when you arrive.
- 01
Navigation by need
The homepage presents consultations, team, specialties, relevant audiences, approaches and appointment booking.
- 02
Identifiable approaches
The website has dedicated pages for behavioural and cognitive therapies, ACT therapies, mindfulness and positive psychology.
- 03
A visible training section
Training, course topic and training enquiry pages provide a separate entry point for professionals seeking children’s TCCE training.
Who visits, and why
People seeking a consultation
Quickly understand whether the centre supports children, adolescents or adults, then find appointment information.
Parents and families
Find information relating to children, adolescents, their situations and the approaches offered by the centre.
Healthcare professionals
Access children’s TCCE training, course topics and registration information without going through the consultation journey.
What the project delivers
The project’s tangible features.
The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.
- 01
More direct journeys
Visitors can distinguish consultations, professionals, specialties, approaches and training from the first sections.
- 02
Local trust
The website provides concrete information about the Lyon centre, its team, approaches and contact details.
- 03
Structured content
Training, topics, press and reviews have identifiable spaces rather than relying on an overloaded homepage.
Explore further
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