Institut national de psychanalyse
A psychoanalysis institute presented in six languages.
Read the case studyCase study · WordPress redesign
A psychotherapy website designed for online consultations.
We redesigned psy-92.fr around video and telephone consultations. The “Sérénité” WordPress theme combines a restrained visual identity, pages explaining the support offered and direct access to Doctolib appointment booking.
The starting point
The project context.
Psy-92 is Rodolphe Oppenheimer’s psy-92.fr website, presenting his work as a psychoanalyst and psychotherapist. It is separate from psy-92.net. The redesign gives this domain a journey focused on remote consultations: discover the practitioner, understand his approach and session arrangements, then choose how to contact him.
Client website
Attentive listening, wherever you are.
The website’s heading establishes remote consultations. “Video & telephone”, “Throughout France” and “Online appointments” immediately clarify what visitors can find.
The challenges
What needed to be addressed.
- 01
Explaining remote consultations
Before booking, visitors need to understand how a video or telephone session works. This information needed to be accessible from the homepage, then expanded on a dedicated page.
- 02
Providing several website entry points
Some visitors seek information about anxiety or phobias; others want to learn about the practitioner and his method. Navigation needed to accommodate these questions without imposing one long journey.
- 03
Creating an atmosphere consistent with listening
The project called for its own identity, readable text and clear placement of useful actions. The selected visual direction combines an ivory background, petrol green and amber accents.
What we did
The work, step by step.
Designed and integrated the custom “Sérénité” WordPress theme, with consistent header, footer and page templates.
Composed the homepage: remote consultation introduction, reasons for consulting, approaches, support process and practitioner introduction.
Prepared content dedicated to the approach, remote consultations, frequently asked questions, Rodolphe Oppenheimer’s introduction and contact.
Organised six thematic entry points: anxiety and stress, phobias, self-confidence, addictions, burnout and harassment.
Integrated links to the Doctolib profile and contact options at key points in the journey.
Developed a guided breathing module and a self-reflection questionnaire presented as non-diagnostic.
This case study covers the psy-92.fr redesign. The complete psy-92.net redesign has its own case study.
The development
A WordPress theme dedicated to this journey.
The theme brings templates, calls to action and small interactions into one foundation designed to present the practitioner and his remote consultations.
Sérénité theme
A custom layout, site-wide colours and shared templates keep consistent landmarks from page to page.
Integrated modules
The theme includes a guided breathing exercise and a self-reflection questionnaire. These complement the introductory content; they do not constitute a diagnosis.
External appointment booking
Buttons lead to the practitioner’s Doctolib profile. The website presents the support offered, while booking takes place on the dedicated service.
For visitors
What you find when you arrive.
- 01
A recognisable visual direction
Ivory, petrol green and amber structure the opening screen. An animated circular motif accompanies a large typographic heading.
- 02
Six thematic entry points
Homepage cards lead to pages dedicated to the main reasons for consultation presented on the website.
- 03
Session steps explained
Book an appointment, receive the link, talk: the homepage explains the practical process before providing access to Doctolib.
Who visits, and why
Understanding before making contact
Read the approach introduction and remote consultation information, then find practical answers and contact options.
Starting with a specific question
Choose an entry point such as anxiety, phobias or self-confidence, then explore the related content.
Accessing booking
Find the appointment button in the header and website sections inviting visitors to continue on Doctolib.
What the project delivers
A journey dedicated to remote consultations.
These observations describe the website and its visible functions. They do not measure traffic growth or increased appointments.
- 01
A clear purpose from arrival
The opening screen announces remote consultations and offers two actions: book an appointment or discover the approach.
- 02
Information grouped by need
Practical pages and consultation topics let visitors continue reading from the homepage according to their questions.
- 03
An identity specific to the domain
The Sérénité theme gives psy-92.fr a shared visual language across the homepage and internal pages, with contrasting typography and subtle animations.
Explore further
Related case studies.
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