La Table de La Roya
Designing a restaurant website overlooking the sea.
Read the case studyCase study · Website creation
Designing an e-commerce website for a family shop.
We created the online shop for Dans la Chambre d’Anna, a family concept store in Villeurbanne: a WooCommerce catalogue, the shop’s identity, workshops, baby gift registry and everything visitors need before coming in.
The starting point
The project context.
For an independent shop, a website must do more than present products. It needs to explain its identity, make online buying straightforward, convey the shop’s values and connect ordering, visiting the shop, attending workshops and getting in touch.
The challenges
What needed to be addressed.
- 01
Structuring a broad range
Organise many categories without losing visitors: babies and children, bedrooms, early learning, toys, comfort toys, fashion, stationery, parents, pregnancy, breastfeeding and baby care.
- 02
Connecting e-commerce and the local shop
Let visitors buy online, prepare a shop visit, check opening hours, find the address and easily contact the team.
- 03
Making values clear
Highlight a consistent product selection: responsible suppliers, products from France and Europe, gender-neutral toys, free motor development and materials suitable for children.
What we did
The work, step by step.
Created the WordPress / WooCommerce e-commerce website for Dans la Chambre d’Anna.
Organised the online shop with categories, brands, product pages, basket, customer account and wishlist.
Highlighted the concept store, values, workshops, baby gift registry and practical information.
Structured journeys between online shopping, discovering the shop, workshops, contact and in-store visits.
Under the hood
The technical choices.
WordPress / WooCommerce
The website brings together a product catalogue, categories, brands, product pages, basket and customer area.
Shop journeys
The pages connect the shop, brand identity, product categories, workshops, baby gift registry, wishlist and practical information.
E-commerce features
The platform supports publicly visible online shopping needs: payment, basket, account, wishlist, search and product category navigation.
For visitors
What you find when you arrive.
- 01
A structured shop
The website provides access to an extensive WooCommerce catalogue, product categories, brands, product pages, basket, customer account and wishlist.
- 02
A clear brand identity
The homepage explains the positioning: toys, baby care, decor, clothes, pregnancy and breastfeeding accessories, with attention to the values behind product selection.
- 03
Visible practical information
Visitors can find opening hours, the Villeurbanne address, telephone, email, workshops and useful information for moving from the website to the physical shop.
Who visits, and why
Parents shopping online
Explore categories, view products, add items to the basket and prepare an order while retaining useful information about the shop.
Families in Villeurbanne and Lyon
Understand the concept store’s identity, check opening hours and address, then decide to visit.
Expectant parents and workshop participants
Find the baby gift registry, available workshops and contact options to ask a question or prepare a visit.
What the project delivers
The project’s tangible features.
The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.
- 01
A clearer range
Families can quickly understand the shop’s identity and browse the main categories matching their needs.
- 02
Shopping and contact brought closer
The website combines online shopping, basket, customer account, contact details, opening hours and address to connect interest, purchasing and visiting.
- 03
Stronger local positioning
The website clearly presents the shop as a family concept store for families in Villeurbanne and Lyon.
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