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Case study · Website creation

Designing a local business website for a chimney sweeping service.

We created the business website for LFR Ramonage, offering chimney sweeping and tar removal around Bellenaves: services, pricing, service area and call or quote buttons visible from arrival.

Screenshot of the LFR Ramonage website

The starting point

The project context.

For a local trade business, the website needs to quickly answer questions that prompt an enquiry: available services, prices, service area, reliability and booking. LFR Ramonage needed a website capable of turning a local search into a call or quote request.

Client website

A local website designed to prompt a call.

The website highlights a short promise, chimney sweeping and tar removal services, pricing, service area and useful actions for requesting a quote or booking a date.

The challenges

What needed to be addressed.

  1. 01

    Clarifying the offering

    Visitors needed to immediately understand that the website covers chimney sweeping, tar removal, safety checks and associated services.

  2. 02

    Reassurance before calling

    The website needed concrete information about clean working practices, certification, pricing and the area covered.

  3. 03

    Reaching local demand

    Pages needed to address residents around Bellenaves, Vichy, Gannat, Riom, Montluçon, Ebreuil and Clermont-Ferrand, with local SEO entry points.

What we did

The work, step by step.

  • Created the LFR Ramonage business website as a React, Vite, TypeScript and Tailwind web app.

  • Structured the homepage around the promise, services, process, pricing, service area and contacts.

  • Set up calls to action useful for a local business: free quote, telephone booking and email contact.

  • Created a blog with educational content on chimney sweeping, tar removal and maintenance obligations.

  • Added legal pages, SEO tags and social sharing previews.

  • Deployed the new React business website to replace the previous WordPress site.

Technical foundation

A business website developed with React and Vite.

The website was built as a lightweight business application to retain control over appearance, performance, content pages and calls to action.

  • React / Vite web app

    The new website uses React, Vite, TypeScript and Tailwind for pages, styling and contact buttons.

  • Local journey

    Sections directly connect services, pricing, service area, blog, free quotes and calls without an unnecessarily long journey.

  • Local SEO

    Content highlights the business, towns around Bellenaves, recurring enquiries and useful pages for attracting local searches.

For visitors

What you find when you arrive.

  1. 01

    An immediate promise

    The top of the page summarises the positioning with a short promise: clean, fast, certified.

  2. 02

    Understandable services

    Service sections separate chimney sweeping, tar removal, safety checks and options, with prices or quote information.

  3. 03

    Visible service area and contact

    The page highlights the area around Bellenaves, towns served and direct actions to call or request a quote.

Who visits, and why

  • Residents with an immediate need

    See starting prices, understand the service and call to book a date.

  • Homeowners comparing options

    Compare the promise, included services, area covered and professional standards before requesting a quote.

  • Readers looking for information

    Read blog articles about chimney sweeping or tar removal before returning to services and contact.

What the project delivers

A website answering questions before first contact.

The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.

  1. 01

    A clearer range

    Visitors see the main services, starting prices and relevant assurances on arrival, before requesting a quote.

  2. 02

    Accessible calls and quotes

    Buttons let visitors request a quote or call to book a service.

  3. 03

    Local positioning

    The service area and targeted towns make the website clear for searches around Bellenaves and nearby communities.

The website is onlinelfr-ramonage.fr