Oppenheimer Conseil
Taking over a consultancy website and keeping it running.
Read the case studyCase study · Website creation
Designing an expertise-led website for business leaders.
La Fabrique des Leaders Éclairés offers Matinales, executive circles, programmes and seminars. We created its WordPress website so each format had its own entry point without oversimplifying the offering.
The starting point
The project context.
When an organisation sells support, strategic thinking and group formats, its website must clarify its positioning, services and editorial depth from the first seconds. The validated July 2026 inventory counted over 30 pages and over 60 articles, with distinct entry points for circles, programmes, seminars, Matinales, blog and podcasts.
The challenges
What needed to be addressed.
- 01
Making a rich offering clearer
Clarify entry points between Matinales, executive circles, HR director circles, the Parcours Leader Éclairé programme, seminars and transformation consulting.
- 02
Building B2B credibility
Give visitors immediate information about the vision, supported audiences, available formats and resources.
- 03
Keeping content active
Provide a structure capable of accommodating articles, podcasts, events and in-depth content without losing overall consistency.
What we did
The work, step by step.
Created the WordPress website around the main service and content entry points.
Highlighted flagship formats: Matinales, circles, leadership programmes, seminars and consulting.
Organised reading journeys for executives, HR directors, senior managers and readers seeking inspiration.
Structured an editorial foundation for in-depth pages, blog, podcasts, events and regular content.
Under the hood
The technical choices.
Structured editorial WordPress
The website is designed around La Fabrique’s services, resources and reading journeys, with an extensive but clear structure.
Editorial architecture
Circles, programmes, seminars, Matinales, articles and podcasts have distinct sections.
Custom development
Custom elements organise services, resources and recurring content without turning navigation into a catalogue.
For visitors
What you find when you arrive.
- 01
A clear promise
The homepage highlights the idea of reinventing leadership and bringing together leaders willing to experiment with new ways of thinking, cooperating and acting.
- 02
Clearly identified formats
The website distinguishes Matinales, executive circles, HR director circles, the Parcours Leader Éclairé programme and the management and transformation consultancy.
- 03
A content-led approach
Articles, podcasts and events provide several entry points for visitors who want to discover the approach before making contact.
Who visits, and why
Executives
Quickly understand formats designed for peer exchange, strategic thinking and transformation challenges.
HR directors and leadership teams
Identify programmes, circles and seminars addressing leadership, cooperation, engagement and human transformation.
Readers exploring the approach
Start with Matinales, the blog or podcasts to discover the topics and formats before making contact.
What the project delivers
The project’s tangible features.
The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.
- 01
Visible positioning
The website quickly establishes the central idea: reinventing leadership through formats designed for decision-makers and leadership teams.
- 02
Better-separated services
Different support formats have distinct entry points, avoiding confusion between events, communities, programmes and consulting.
- 03
Resources to explore
The blog, podcasts and Matinales have their own website entry points.
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