Institut national de psychanalyse
A psychoanalysis institute presented in six languages.
Read the case studyCase study · Website creation
Designing a health website for a dietitian and nutritionist.
We created the WordPress website for Hervé Franc, a dietitian and nutritionist in Romans-sur-Isère: his method, practice, fees, a weight status calculator and the practice’s contact details.
The starting point
The project context.
For an independent healthcare professional, the website needs to answer practical questions before contact: is this the right support, what is the approach, what are the fees, where is the practice and how can an appointment be made? Hervé Franc needed a clear, reassuring and useful website for visitors often arriving with a personal concern.
Client website
A website designed to provide reassurance before an appointment.
The website brings together the practitioner’s introduction, method, experience, fees, practice equipment, contact details and a BMI calculator to provide an initial point of reference.
The challenges
What needed to be addressed.
- 01
Making the support understandable
The website needed to explain support for excess weight, obesity, eating behaviours and nutritional approaches focused on health or wellbeing.
- 02
Reassurance before the appointment
Visitors needed to quickly find experience, working methods, qualifications, practice equipment and practical information.
- 03
Offering a useful reference point
The weight status calculator needed to help visitors understand their situation while reminding them that BMI does not replace a full medical assessment.
What we did
The work, step by step.
Created Hervé Franc’s WordPress website.
Structured the journey around Home, Introduction, Equipment, Fees, Contact, Weight Status Calculator and Legal Notice pages.
Highlighted the therapeutic approach, practice experience, qualifications and professional recognition.
Integrated a weight status calculator with weight, height, BMI score, interpretation and a cautionary message.
Clearly presented fees, consultation packages, payment methods and appointment arrangements.
Set up contact points: practice address, telephone, form, access for people with reduced mobility, Facebook and Instagram.
WordPress foundation
An editable foundation for an independent practice.
The site uses WordPress adapted to a practice: introductory pages, form, visual modules, calculator, social links and practical content.
WordPress practice website
The website brings together pages useful to a potential patient: home, introduction, equipment, fees, calculator, contact and legal notice.
Calculator and contact
The journey includes a weight status calculator, contact form, practice details and social media links.
An editable foundation
The site uses WordPress, WPBakery, Slider Revolution, Contact Form 7 and LiteSpeed caching to provide an editable, supported foundation.
For visitors
What you find when you arrive.
- 01
A clear healthcare focus
The homepage presents Hervé Franc as a healthcare professional specialising in excess weight and eating disorders.
- 02
Information that builds trust
The introduction highlights the method, practice experience, qualifications, referrals from medical professionals and practice equipment.
- 03
Accessible practical information
The fees and contact pages provide prices, packages, address, accessibility, telephone numbers, form and social links.
Who visits, and why
People with questions about their weight
Use the weight status calculator, read about BMI’s limitations and understand that a medical consultation is still needed to assess the situation.
Patients looking for a practitioner
Review the method, experience, qualifications, equipment and therapeutic approach before deciding to book an appointment.
Visitors ready to contact the practice
Check fees, address, appointment-only arrangements and payment methods, then send a message through the form or telephone.
What the project delivers
The method, practice and contact options.
The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.
- 01
A clearer patient journey
Visitors understand the support offered, relevant situations and what distinguishes the practice before making contact.
- 02
Information before an appointment
Contact details, practice information, the form and appointment buttons are brought together in the patient journey.
- 03
A useful tool without excessive promises
The calculator provides an initial indication of weight status, with a clear warning about BMI’s limitations and the need for medical advice.
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