Oppenheimer Conseil
Taking over a consultancy website and keeping it running.
Read the case studyCase study · Redesign
WordPress redesign for a B2B platform.
We supported Implenity’s WordPress redesign: product pages, Gutenberg/Kadence components, forms and responsive fixes for trial and demo journeys.
The starting point
The project context.
Implenity presents a marketing platform with several modules: Mandantenbrief, Website Builder, Content Publisher and Social Media Manager. The website needed to help B2B visitors quickly understand the offering, distinguish solutions and move towards a free trial, demonstration or contact.
Client website
A B2B offering to understand before the first conversation.
The website needs to explain a platform, several modules and concrete benefits. The public page connects solutions with the intended business actions: trial, demonstration, advice and contact.
The challenges
What needed to be addressed.
- 01
Clarifying a modular offering
Each module addresses a different need. The website needed to avoid a catalogue effect and show how the solutions fit together into a consistent marketing platform.
- 02
Reproducing a precise design in WordPress
Gutenberg and Kadence provide an editable foundation, but some business elements need greater control: buttons, forms, cards, accordions, pricing and product sections.
- 03
Keeping pages usable
Pages needed to remain maintainable in WordPress without sacrificing visual consistency, responsive behaviour or conversion journeys.
What we did
The work, step by step.
Redesigned and integrated the Implenity WordPress website using a dedicated theme and Gutenberg/Kadence pages.
Structured platform, pricing, contact and product pages: Mandantenbrief, Website Builder, Content Publisher and Social Media Manager.
Refined components supporting business actions: buttons, modals, demo calls to action, forms, accordions and plan selector.
Harmonised the contact form with the design while keeping it usable throughout a complete enquiry journey.
Fixed responsive behaviour and adjusted layouts to avoid visible misalignments on product pages and content-rich sections.
Managed the theme, styles, local fonts and interface scripts required for the public presentation.
B2B WordPress
A page builder supported by custom code.
The work preserved Gutenberg/Kadence’s editing advantages while adding the adjustments needed to respect the design and stabilise important components.
WordPress / Gutenberg
The website uses WordPress with Gutenberg/Kadence and an Implenity theme, keeping pages editable while retaining control over their appearance.
Custom components
Specific adjustments support key journey elements: buttons, modals, forms, accordions, plan selectors and product sections.
Structured B2B pages
Platform, product, pricing and contact pages support the sales presentation while remaining maintainable in WordPress.
For visitors
What you find when you arrive.
- 01
Distinct modules
The website provides separate entry points for Mandantenbrief, Website Builder, Content Publisher and Social Media Manager rather than concentrating the whole offering in one presentation.
- 02
Repeated business actions
Calls to try, request a demo, seek advice or contact the team recur where visitors may naturally want to take the next step.
- 03
A consistent interface
Buttons, cards, modals, the form and product sections share a visual language, reinforcing the impression of a structured B2B platform.
Who visits, and why
Firms and businesses
Quickly understand the available modules and identify the one matching their marketing or editorial needs.
Prospects comparing options
Explore product pages, identify benefits, then choose between a free trial, demonstration or request for advice.
The Implenity team
Have a WordPress website that is easier to update while retaining the visual precision needed for a B2B offering.
What the project delivers
Structured, editable product pages.
The items below describe the functions and documented work for this project. They are not measurements of traffic, enquiries or revenue.
- 01
A better-segmented offering
The website more clearly separates the platform, modules, product pages, partners and contact points.
- 02
Access to trials and demonstrations
Visitors can more easily find key actions: try for free, request a demo, seek advice or contact the team.
- 03
Better control over WordPress
The site retains editable Gutenberg/Kadence pages with dedicated adjustments for buttons, forms and product sections.
Explore further
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