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Redesigning the website of a theatre association.
In Frangy, Haute-Savoie, Théâtre Edelweiss puts children on stage from the age of 3, along with teenagers and adults. We redesigned its website in September 2026, keeping its pages and addresses. Families find the right class for their child, the registration forms and the shows, and the association updates its own text.
The starting point
The project context.
The Edelweiss Culture association has been running since 2001. Océane Bret, an actress and stage director, leads its theatre classes, music awareness sessions and workshops in the Frangy cinema-theatre hall. The association wanted a more modern website with the same structure and the same addresses as the old one. The blog and the newsletter page could go.
Client website
A theatre season, from September to the May show.
The homepage follows a student’s year: choosing a class, seeing the shows, joining a holiday workshop, then walking through the door of the hall. Every page ends with the contact form.
The challenges
What needed to be addressed.
- 01
Keeping the old website’s addresses
Links to theatre-edelweiss.fr exist elsewhere: on Facebook, in emails sent to families, in Google. So the pages kept their addresses, and the ones we removed point to a page that exists.
- 02
Answering parents first
Most visitors want to know which class suits which age, on what day, at what time and at what rate. Those answers had to be easy to find, with the form to download right next to them.
- 03
Letting the association take charge
Times, rates and forms change every season. The association needed to update them without writing to us every time.
What we did
The work, step by step.
Two coded mockups shown to the association, which chose the first one on 24 September 2026.
Seven pages rebuilt: home, theatre, music and puppets, workshops, shows, gallery and legal notice.
A seating plan on the homepage and the Theatre page: each row matches an age group and shows the time slots, the rate and the form to download.
The May 2025 shows with their posters and press coverage, a photo gallery with filters, and a xylophone you can play on the music page.
Permanent redirects for the removed pages (blog, newsletter, old articles) and for the old sitemaps.
An admin area for the text and PDF forms, a spam-protected contact form, cookie-free analytics, then the launch on the association’s own domain.
This case study covers the website redesign and its launch. The text, times and photos come from the association.
Under the hood
A lightweight website, without WordPress.
No theme or plugins to update: the website is written in HTML, CSS and JavaScript, with a little PHP for the form and the admin area.
Admin area
A password-protected page lets the association change the main text and replace the registration forms from one season to the next.
A form without puzzles
Messages land in the association’s inbox. A honeypot field and an hourly sending limit stop bots, with no test for visitors to solve.
No cookie banner
Analytics work without cookies. Visitors have nothing to accept when they arrive.
For visitors
What you find when you arrive.
- 01
The audience in one sentence
The homepage heading says straight away who the place is for: getting on stage from age 3, with a free trial class to start.
- 02
The shows on the bill
“Dans les étoiles” and “Qui sont ces gens ?”, performed in May 2025, have their posters, their dates and a quote from the local press.
- 03
The people behind the association
Océane Bret and Anabela Martinho, the association’s founder, are introduced with their background.
Who visits, and why
Signing up a child
Finding the age group, day and time, downloading the pre-registration form and asking for the trial class.
Coming to a show
Looking back at last season’s shows and asking to be told about the next dates.
Joining a workshop
Reading the holiday workshop programme and spotting the next date, such as the voice day on 20 March 2027.
What the project delivers
A website the association keeps alive itself.
What follows describes the website as delivered. We do not claim any registration or visitor figures.
- 01
Nothing broken along the way
The old addresses still lead to a page that exists, including those of the removed blog.
- 02
Answers in the right place
Age groups, times, rates and forms are gathered on the Theatre page and repeated on the homepage.
- 03
An independent association
Next season’s text and forms can be changed without going through us.
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